What every business professional ought to know about video
Did you know that video has become one of the fastest growing marketing tools in the world? Did you know that:
- Close to 60% of senior executives prefer video over text. (Source: Brainshark)
- More than half of marketing professionals worldwide cite video as the type of content with the best ROI (Source: eMarketer)
- Strong stories about who you are and what you do differentiate you from the competition.
- Viewer retention is astonishing – the information retained from one minute of online video is equal to 1.8 million written words. (Source: Brainshark)
Zoom past your competition with video
Are you struggling to be seen, heard and recognized in a noisy world?
A well crafted video cuts through the clutter and gives you and your company a voice. A strategic video answers the questions your customers are asking.
Video content takes less time to absorb than text and works its magic at a deeper level, appealing to multiple senses. Video “shows” as well as “tells.” It can make people want to do business with you.
And if done well, video also entertains.
A professionally produced video:
- Instils brand awareness
- Creates engagement
- Builds trust
- Establishes a more personal interaction between you and your customer
- Boosts comprehension
Video takes viewers inside your company and allows them to experience first-hand how it looks, how a product or service works and who the people are.
Video can also tell your story through the eyes of your best advocates – nothing is more convincing than satisfied customers celebrating your expertise.
Discover how the explosion in online video can transform your business.
Video creates the ultimate content marketing magic
Video is the ultimate content marketing tool. What is content marketing? It’s a buzzword for multi-media business writing that provides meaningful, useful value to your readers, your video audiences or your website visitors. Just like the writing you’re reading now strives to do!
Content marketing is savvy content that draws upon solid journalistic experience and skills spiced up with a light touch of copywriting flair. Add professional video and you will knock your content marketing out of the park.
To find out why video is content marketing magic that gets you found, seen and heard in multiple ways, get this free paper: 10 ways video creates content marketing magic.
If you would like to check out some strong video stories in a documentary format that achieved multiple goals for very different types of clients you can watch examples of videos I have produced here.
Are you ready to start converting prospects into customers with video?
Think of who you want to reach, what you what to say and why it’s important to your audience. What problems do you solve for them? How do you make their life better?
Producing a video is a complicated process because there are so many factors involved and every project is different. My job is to make it easy for you. I get to know your business, come up with a plan that works for you and produce the best video possible.
Together we analyze your business needs, bring your goals into focus and determine an approach that best suits your business objectives and budget. Let me put my knowledge and experience to work for you. Let’s create an impressive, strategic video that connects with your audience, starts conversations and produces the results you want.
If you are ready to discover more about how professional video can revolutionize your business and help the people you serve, contact me today for a free consultation. Let’s Strategize.