Testimonials

Writing

BUSINESS WRITING

You know how to speak to the heart and soul of the reader.

“You have a natural intuitive gift for the art of language that reaches beyond the structure and mechanics.  You know how to speak to the heart and soul of the reader.”

Bonnie Zink Communications & Knowledge Mobilization Professional, Saskatchewan Literacy Network  http://www.linkedin.com/in/bonniezink


I can’t begin to tell you how much the strategic business letter you wrote for me has helped to accelerate my career.

“I can’t begin to tell you how much the strategic business letter you wrote for me has helped to accelerate my career.  I wasn’t even in the game. You took me from outside the stadium looking in to being a key player in the big leagues.

When I want to hit a home run, the letter you wrote is what I rely on for positioning strategy.  It’s crisp and it’s tight and it does the job.

That single one page letter is a fabulous tool that I have continuously leveraged over the past few years.  From the beginning it stood above anything my peers in business school had and now that I am with one of the top Fortune 500 companies, your letter continues to advance my brand. It differentiates me from the pack and heightens my profile.

In fact I keep it in a folder on my desk for inspiration.  I continually refer to it as an example of framework and word usage.

In working with you and observing the process of paring back and focusing on the key points and synthesizing them to their essentials then stating them in fresh dynamic ways, I learned how to use the least amount of words to achieve the maximum impact.  I learned that it was a process of thinking and strategizing – that you just don’t “write it up” in an hour or two.

The process I observed in crafting that letter has had an impact on everything I’ve written since, from my final paper at business school which nailed me top marks to everyday business emails and reports.

As I move towards VP, I want to make sure we work together in the future.”

Nick Patel – Senior Manager, Competitive Market Analyst


You have a gift for expression and description that is exciting and compelling.

“I am incredulous at the bio you wrote – it’s brilliant.  Pure dynamite! I’m ecstatic. Every time I read it I’m impressed all over again. It’s art in itself, so strong in imagery, so profound and so dynamic. It captures the intangible core of my artistry and philosophy which I was never able to do myself.

You’re a beautiful writer. You have a gift for expression and description that is exciting and compelling and you have honed the art of making every word count.”

George Sapounidis (“Chairman George”), musician, singer, band leader, subject of two network documentaries including CTV documentary “Chairman George, From Athens to Beijing”. http://chairmangeorge.com/

NEWSPAPER & MAGAZINE WRITING

Dee is a first-rate professional.

“Dee Gibney is a journalist of longstanding, working in print and film, who I came to know when I was editor of Toronto Home, a luxury design and architecture magazine. What impressed me from the first assignment I gave Dee was her ability to take an ordinary subject, and create an extraordinary story by investing her imagination in it.

“You know your way around a story,” I told her, and she proved that in subsequent articles. I knew I could depend on her to deliver on time and on subject, and that she would take the initiative to do extra reporting to make a better story. All in all, Dee is a first-rate professional and an asset to any organization for whom she works.”

Bryan Demchinsky Editor and Writer


Astute business sense.

“Thank you so much for your wonderful and intelligent article in the Toronto Star.  I was very impressed with your astute business sense.  It was fantastic exposure and will do wonders for our business.  You made what we do a reality.”

Alessandro Mung – Managing Partner, Munge Leung (Interior Designers)


It is very pleasing to know that there are individuals who still maintain such high standards of accuracy and integrity in their work.

“On behalf of John Kane and the rest of the staff I’m writing you to properly thank you for your cooperation and assistance in researching, writing and overseeing the photography of the “Your Legacy”, special series in The Toronto Star.

We are thrilled by your articles. Your commitment to research was remarked upon by many, including other people in the industry.

It is very pleasing to know that there are individuals who still maintain such high standards of accuracy and integrity in their work.  You engendered unconditional trust.  We knew that none of our comments would be used out of context.  It was a pleasure to work with and assist you with the story.

It was a rare opportunity to reach out to the public with much needed information.

We have received calls from professionals in the field and all with rave reviews wondering how we received such outstanding coverage.

We are so pleased with the articles. Thank you for all your efforts and much happiness and success in your work.”

Bradley E. Scott – General Manager, R.S. Kane Funeral Home  (The series won honourable mention in the “family” category topping 120 North American newspapers and 800 entries in a competition recognizing innovation in special sections, organized by the Inland Press Foundation of Chicago and the Newspaper Special Sections Network).


You really captured the essence of the family.

“We just got our copy of the magazine. You did a WONDERFUL job. You really captured the essence of the family.

Thank-you for your great words. You really did appreciate the depth of the story! The Walters family will really treasure your article.”

Andrea Balfour – C.K.D., Anderson Balfour Kitchen Design Inc. re Historical Gem Sparkles


In less than two days you produced a profound and layered article.

“What a beautiful inspiring story!  We gave you no time yet in less than two days you produced a profound and layered article, a journey that covers over five decades of aspiration, trial, heartache, perseverance, and triumph.

How you zeroed in on the heart of the story, found the background research and turned it around as fast as you did I will never know. It brings a lump to the throat but is also filled with joy. You are truly a gifted and brilliant writer.”

Ruth Chambers – Dreamweaver Llamas, Oklahoma re Camelid Quarterly: Fulfilling her Dream


Dee truly understood who we were.

“I want to tell you how absolutely thrilled both Charles and I are with the article that Dee Gibney wrote in The Toronto Star on downsizing from our home to our condo.

Everyone who called us said how well written it was and that it was the most interesting article in the section.

The day Dee and I were to meet I was concerned it would be a waste of her time.  But when she arrived, she loved my home, as I do and made me feel so comfortable.

As the interview went along I found myself sharing thoughts with Dee that I had not dreamed we would discuss.  Dee was very insightful and cleverly and gently took me places inside myself that I hadn’t even discovered until we sat and talked.

Afterwards, when I realized how revealing I had been, I became concerned how the article would be written. But when it appeared Saturday morning and I discovered we were on the FRONT PAGE I was apprehensive.  But I loved the article and felt Dee had truly understood who we were and where we were coming from in a very respectful way.

Thank you again for a very happy experience.”

Pam and Charles Hanbury Letters to the editor, Toronto Star

Coaching

“Dee you are brilliant!  You spice up a room!”

Marsha Stephen – George Brown College writing student


You have a talent for putting things into perspective, for making things clear.

“You are a brilliant mentor and without you I would be moving into another nameless cubicle with an employee number rather than moving into a business where I have a quality name and reputation that I can continue to build on.

You have a talent for putting things into perspective, for making things clear and even removing the barriers along the way with a mere word or two. Every time we converse, I feel I learn something new.

I appreciate the encouragement, mentorship, perspective, and support when I needed it most. Your professional ethics and quality work have provided me with a wealth of informative examples on which to base my own career in the world of freelance writing.

You are a talented and accomplished woman who knows her stuff well and an inspiration for the new challenges I am taking on. I’m learning from the best!”

Bonnie Zink – Communications & Knowledge Mobilization Professional, Saskatchewan Literacy Network  http://bonniezink.com/


Your help is priceless to me.

“My heart-felt thanks for the time you put into helping me improve my writing.  Your help is priceless to me. Plus, I enjoy being with you.”

Mariellen Ward – founder and publisher Breathe Dream Go Breathedreamgo.com


Our on camera coaching  . . . is going to enable me to nail any interview.

“Our on camera coaching session was great. It’s going to enable me to nail any interview. You prepared me for the most unexpected curve ball questions I could possibly face and taught me how to field them.  Thank you for the invaluable support and guidance.”

Grace Cherian Mental Health Advocate and Artist


You taught me how much richness of meaning exists in the economy of words.

“Our conversation was enlightening and inspiring, not to mention very interesting and creative. Your comments allowed me to see a different side of the English language and gave me some hope regarding the possibility of me mastering my writing.

I did not realize how poetic the English language is until you taught me how much richness of meaning exists in the economy of words.  After our first session I was able to use some of the techniques you showed me.

I love how you used traditional, universal stories that cross all cultures, and even songs that everyone can relate to make the lessons digestible.

You took away the fear of coming from a different language and bumping into things I was worried I would not be able to understand.

I was longing for the tools to write in English and I knew I was missing the key but didn’t know where to find it.  Your perception, your creative approach and understanding gave me that key.

I think our first meeting was the first step of rewarding personal adventure.

Looking forward for our next session.”

Alan Abuchaibe – Venezuelan magazine writer


Impressive professional guidance and interviewing skills.

“Dee’s impressive professional guidance and interviewing skills resulted in video participants looking natural, relaxed and articulate about their feelings on camera.”

Marion Freeman – Director of Service Programs, Canadian Diabetes Association


I love your vibrancy and ability to tell stories vividly.

“I was totally inspired by you. You’re passionate, fun and a great storyteller and wordsmith 24/7. I love your vibrancy and ability to tell stories vividly while living and being fully present to what you do whether it’s listening, encouraging or telling your inimitable stories. I bet I’m speaking for anyone who’s ever met you.  I love to be in the company of and learn from people with intelligence and pizzazz.  You fit!”

Flavian DeLima – DeLima Communications http://about.me/flavian.delima


Video Production

You helped us Dee, with insight and clarity, in refining what we really wanted.

“The production of the Arthritis Society series of nine videos was a vibrant and exciting time for us.  At the beginning we had only the basic sense of what we needed.  You helped us Dee, with insight and clarity, in refining what we really wanted.

Many people with arthritis, who we asked to partake were hesitant to share their stories but you drew them out with great skill and sensitivity and deep care for their fragility, supporting and encouraging them.

You were able to elicit as well, the objectives of The Arthritis Society in a way we would never have thought possible. You heard us, you presented your advice based on your depth of experience and you helped us all become a team.

I came away with a sense of you and your team as people with supreme competence, deft skill and a deep resonance with the subject, our requirements and our people.

The superb videos will spread our message of care and education which was exactly what we wanted.  It would be good to work with you again in the future.”

Suzanne Lawson – Executive Director of Program, The Arthritis Society


We have never witnessed this level of professionalism with other production companies.  And the results are the best we have ever seen.

“The Arthritis Society documentary series you produced just aired throughout Ontario.  We were particularly impressed by the calibre of the video documentaries and your ability to sensitively capture both the personalities and their stories as well as the important issues.

You helped us achieve our purpose: to educate the population about arthritis and to heighten our profile in the community.

A job well done!  We have never witnessed this level of professionalism with other production companies.  And the results are the best we have ever seen.”

J. Carter Thorne, M.D. FRCPC, FACP – Vice-President, Canadian  Rheumatology Association,  Medical Director, Arthritis Program & Chief Division of Rheumatology, Southlake Regional Health Centre, Newmarket, Ontario


It has taken me 5 years to accumulate all the information you so succinctly captured in those videos.

“The Arthritis video series is truly wonderful!

You’ve done a fabulous job of capturing the impact of arthritis on all our lives.  It has taken me 5 years to accumulate all the information you so succinctly captured in those videos.  I can’t help but think if only we had had those videos available when I was first diagnosed, we would have been spared so much grief that the arthritis caused.

The videos are so human – I just cannot say enough about the profound impact of those videos on us and those around us.

We also came away with some understanding of all the work that goes into producing videos like this. Dee, your support and encouragement throughout the pre-interviews and final filming made the work easy and fun. You made us feel comfortable from the start.  You made us feel we were part of a team that worked well together gently preparing us for the more challenging parts we would have to do.

We cannot thank you enough for giving us this opportunity to tell our story in order to help others.  It’s an experience we shall always remember.”

Sharon Braybon – participant in Arthritis video series  


The dynamic videos you produced for us  . . . are unlike anything I had ever seen in our industry.

“I’d like to thank you for the superb productions you did for us.  I have to admit that in the beginning I was not convinced that video would do much for us because all I had ever seen was schlock. But I had to have one because clients were asking for one.

After seeing the dynamic videos you produced for us I was amazed.  They are unlike anything I had ever seen in our industry.  They are extremely polished, they tell a great story and they hold your attention.

This excellence you produced is critical to our public image.

We are a professional company – “a grade above” – as our motto says and the video you designed for us, right down to the packaging, enhances and reinforces our image and our position in the market as the best in the industry.

What’s more, you were a pleasure to work with.  I was impressed with your professionalism – how you were prepared to listen to us and help us shape the videos so they achieved the results we wanted.  You took time to understand our sometimes vague ideas and consistently gave us excellent supportive direction.

Your tactful probing and experienced analysis helped steer us towards solutions that would work for us. I cannot tell you how pleased we are with the results.

So thanks for a job well done.  It’s more than exceeded our expectations.”

Chris Earl – Sales Support Manager, AAB Building Systems Inc.


This is a real winner.

“It is remarkably professional and compelling. You are to be complimented on producing such high quality promotional and instructional materials.  I would particularly like to single out Building Your Dreams. In my opinion this is a real winner. It is remarkably professional and compelling and the people on camera are excellent.  It’s a very effective promotional approach. Congratulations in producing such excellent material.”

Norman F. MacLeod – Director, National Operations, Canadian Portland Cement Association.


Your expertise and professionalism throughout this project has resulted in a most effective fund raising tool.

“On behalf of the Board of Directors, I would like to extend our appreciation for your excellent work on our public awareness video A Chance to Change.

Dee, your expertise and professionalism throughout this project has resulted in a most effective fund raising tool.

St. Leonard’s Society is very proud of the finished product and we would not hesitate to heartfully recommend your service to other organizations.

Again, Dee, our thanks for your superb work!”

Patrick T. Walsh – President, St. Leonard’s Society of Canada


I was not expecting a director with a knowledge of and sensitivity to health concerns but found one in Dee.

“I had the pleasure of working with Dee Gibney on the Canadian Diabetes Association Emotions video. I was not expecting a director with a knowledge of and sensitivity to health concerns but found one in Dee.

During script meetings Dee was open to our views and our needs while at the same time helping us understand her professional opinion and working with us carefully to ensure that we were satisfied with the final result.

Her concern warmth and professionalism were evident throughout.  She put a lot of herself into the video project and I found her a pleasure to work with.”

Marion Freeman – Director of Service Programs, Canadian Diabetes Association


We were very impressed with the outstanding quality of the One is One Too Many video.

“On behalf of the Council of the College of Nurses of Ontario I would like to thank you for all the effort you put in to achieve such impressive results. Council members were deeply touched by the real life vignettes and experiences of the nurses.

It has become a key component in the Total Learning Package we are launching.

This excellent video you produced will help achieve our objective to prevent (patient) abuse by nurses.”

Anne Coghlan President, College of Nurses of Ontario


I have no doubt it will win lots of new customers.

“Dee your Parklane video is so crisp, polished, professional and flows beautifully.  Most important of all I’m impressed with the brilliant way you structured everything. I have no doubt it will win lots of new customers.  Congratulations on a great job.”

Scott Oliver Founder  www.WeLoveCostaRica.com


Television

CBC TV NEWS – Social Issues

As a result . . . many of these individuals are now receiving treatment in our program.

“Dee Gibney is to be commended for her five part series on prescription drug abuse exposing a severe and often underestimated and complex problem. We received over 40 calls as a result and many of these individuals are now receiving treatment in our program – a tribute to the power of Ms. Gibney’s work.”

Alan Podsadowski – Executive Director, Alternatives Program for Alcohol and Drug Dependencies, (letter to Executive Director of CBC Evening News, Vancouver B.C.)


Thought provoking series.

“Dee Gibney’s research has produced a disturbing and thought provoking series on the misuse of such drugs as Valium.”

Lorne Parton – Columnist and TV critic, The Vancouver Province


Careful reporting such as yours is hard to come by and that is especially true for such sensitive subjects as you tackle.

“Your CBC feature on Soviet Jews was done with such professionalism and with great insight.

And your show on Nazi War Criminals with the interviews of Holocaust survivors was yet another example of your ability to research an item and at the same time touch the human emotions of both your interviewees and of the viewers.

On behalf of the Canadian Jewish Congress, Pacific Region, I would like to thank you for the fine work you have done in your news features which so profoundly affect the Jewish Community.

Careful reporting such as yours is hard to come by and that is especially true for such sensitive subjects as you tackle.”

Jean Gerber – Associate Director, Canadian Jewish Congress


Very fine news piece.

“The staff and children of The Society for Exploring Television with Children want to thank you for the very fine news piece you did on us at the Children’s Hospital.”

Teri Kuchenthal – Exploring Television with Children, Business Manger


Absolutely delighted with your professionalism and the resulting insightful and program.

“Thank you to Dee Gibney and her crew for the fine piece of objective reporting on the plight of Hope B.C. against the incredible industrial zoning by-law that would affect the Coquihalla Valley. I was apprehensive when advised of your visit but was absolutely delighted with your professionalism and the resulting insightful and program.”

Frances Thomas – Council member, Hope B.C.


DOCUMENTARIES – Investigative Newsmagazine, CBC

Your unstinting efforts resulted in an extremely effective, well documented and thoughtful examination of the problem.

“I was extremely impressed by the tenacity, thoroughness, skilfulness  and most importantly the intelligence that you demonstrated in your research and production of the January 30th CBC show on Minorities and Advertising with Oscar Peterson.

Few people are aware of the complexity and sensitive nature of the issues you were exploring. Your unstinting efforts resulted in an extremely effective, well documented and thoughtful examination of the problem.

On behalf of the Urban Alliance on Race Relations we would like to share our appreciation for the care and competence with which you tackled the issues and to congratulate you on this excellent show that resulted. The response was overwhelmingly positive.”

Carol Tator PhD – Author, President, Urban Alliance on Race Relations


TVO – Medical Series

You handled the documentary with extreme sensitivity and professionalism.

“Just a note to say how pleased our entire medical, nursing and paramedical staff were with your TVO program Living Wills.  We have watched it many times.  It is a difficult subject and the feedback has been extremely positive.

You handled the documentary with extreme sensitivity and professionalism and I commend you for it.  Thank you for giving me the opportunity to participate in this important endeavour.”

Dr. Patricia Henderson – M.B. Ch.B., Staff Physician, The Queen Elizabeth Hospital, Toronto.


CBC’S WHAT’S NEW?  – Newsmagazine for children & teens

I can only hope that 20 years from now my grandchildren will be exposed to programs like this.

“Delivering truth artfully is a delicate matter, especially when children are the target.  I can only hope that 20 years from now my grandchildren will be exposed to programs like this.”

Lois Sweet Columnist, Toronto Star, reviewing Child Abuse and the Law


Both moving and educational.

“Dee Gibney’s excellent CBC documentary, Child Abuse and the Law is both moving and educational.”

John Haslett Cuff – The Globe and Mail


A visual and auditory piece of excellence we did not dream was possible.

“You did indeed capture the essence of Cricket Hollow despite the all too real constraints on your time.  You literally made our tiny corner of the world come alive with an innate creativity, a beautiful gift and talent – a visual and auditory piece of excellence we did not dream was possible.

As I experience life I rarely come face to face with such creative and sensitive artistry as you demonstrated in the creation of that documentary.

We have heard from viewers and agencies from all across Canada.  The media has such power when used with sensitivity and skill.”

Louise Judge – Director, Cricket Hollow Inc. (residential sanctuary for girls traumatized by sexual abuse)


After watching your program I would like to bequeath some money to the organization you featured.

“I found it so encouraging to watch your program, Cricket Hollow.  You deserve praise for handling the “secret” subject (of child abuse) with so much sensitivity and understanding.

I went through my ordeal in the 1930’s and 40’s when awareness of the problem was nonexistent.  I had no help or therapy.  After I married and had my own children I had a complete breakdown. It’s been a long hard struggle.

After watching your program I would like to bequeath some money to the organization you featured for the wonderful work they are doing to help these young abused girls.”

Nancy T. – viewer


Poignant.

“The documentary is unsensational and low-key.  It is also poignant.”

Lois Sweet Columnist, Toronto Star reviewing Cricket Hollow


OLDIES BUT GOODIES

We very much appreciate how you have pressed on in the face of many difficulties.

“It’s interesting to watch a first rate newspaper reporter become a first rate television reporter/personality which is what you have become.  Your work has been outstanding and we very much appreciate how you have pressed on in the face of many difficulties to achieve the kind of on air reports the Vancouver Show now gets from you.  We look forward to a long and pleasant association.”

Norman Klenman – VP Programming and Production, The Vancouver Show, CKVU TV


I was amazed at how (Dee) just walked through the door, rolled up her sleeves and started working.

What’s New?  is a newsmagazine program for teenagers.  It requires a high degree of skilled writing.  The producers research, write and direct original film items and write and re-edit background reports and news stories.

I was amazed at how quickly Dee grasped the concept of the show.  And I was also amazed at how she just walked through the door, rolled up her sleeves and started working.  She did an exceptional amount of work and all of it was very good.

Dee works very hard, has lots of great ideas and sets very high standards for her productions.  You won’t regret hiring her.”

Judy Shapiro – Executive Producer, “What’s New”, CBC TV


The insightful coverage . . . was a significant factor behind the record crowds that turned out for the two day event.

“On behalf of Simon Fraser University I would like to thank you for the insightful advance coverage of our recent open house.  It was a significant factor behind the record crowds that turned out for the two day event.

Your light-hearted yet informative approach to the story was perfect since it helped to humanize and make inviting a campus which some members of the public still see as somewhat austere.  We particularly appreciated your thoroughness during your afternoon visit in the face of your rapidly approaching deadline.”

Ken Mennell – Assistant Director, University News Service, Simon Fraser University, B.C.


You had a clear insight into what you wanted from the start of the project to the end and it shows in the quality of the finished product.

“I have worked for eight years as a film editor at the NFB and here at the CBC, with many different directors and reporters, but I have never felt so much involvement and satisfaction as I have with you during the six weeks over the course of this film.

It was a rejuvenating experience to work with a reporter who was as responsive as you have been to the demands of the film and to the spirit of team work. This kind of open-mindedness is rare.

You had a clear insight into what you wanted from the start of the project to the end and it shows in the quality of the finished product.

I think this is the key to the film’s success: you were able to nurture a feeling of teamwork that encouraged both the cinematographer and I to give the most of ourselves.  So I want to say thank you Dee.  It’s been good to work with such a receptive and sensitive reporter. You are such a talented person. I hope we work together often in the future.”

Laurence Wright – CBC film editor.

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