Dee Gibney


Writer, Video Producer, Media Coach & Communications Specialist

Transforming the ordinary into the extraordinary – for print and screen

Ventures and Adventures

For the sake of a story I have jumped off cliffs with the world aerobatic hang gliding champion, wrestled with a ten foot python and scaled a city office tower on a window washing swing stage. I have worked with Scotland Yard investigating Chinese gang activity in London, staked out IRA hostage takings and ventured into Hong Kong’s dangerous Forbidden City.

It’s the same enterprising spirit and dedication in tackling new challenges that I strive to invest in bringing to life the unique stories of the entrepreneurs, non profits, small businesses and health and education providers I serve so they can get known and get business.

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Influencing the people who need and want what you offer

Whether you are an entrepreneur who wants to get noticed by the media, a non profit that needs to raise public awareness, a business working to attract new clients or an organization required to explain critical new procedures to employees, I will work with you to discover and leverage your story for maximum impact in the medium that best speaks to your target audience.

Getting to the heart of your story

I craft compelling words and videos, informed by what clients say is “an astute business sense” to help you cut through the noise and clutter of today’s demanding market place so you can be seen and heard for the right reasons. I recognize that how your brand, reputation and mission are portrayed is critical to success. And driving that success is a compelling story.

“You helped us with insight and clarity to refine what we really wanted.”

I think of interviewing as part art and part heart, knowing how to ask the right questions to discover extraordinary stories in the most ordinary of circumstances. My clients say they appreciate my “insight and clarity” in getting to the heart of what they “really want” and with “tactful probing and experienced analysis” guiding them toward solutions that work for them.

Skills, knowledge and experience honed by years of “in the trenches” international newspaper journalism as well as TV reporting and documentary production for Canada’s major networks, have garnered national acclaim and bring a unique “insider perspective” to the press releases I write, while an endless curiosity about people and the world we live in fuel my love of storytelling – whether it be an inspiring case study, a vibrant bio, optimized web content or broadcast quality video.

Taking your brand from “blah” to “ta-dah!”

I see my role as a skilled broker of information, a trusted outsider injecting perspective and a fresh, informed point of view to the “same old, same old”, transforming often vague ideas into powerful, persuasive narratives that clarify the complex and that inform, educate, motivate and drive decisions. I design and produce powerful cinematic videos that inspire audiences and turn prospects into customers.

“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”
Charles Mingus
Celebrated composer, bandleader and virtuoso jazz bassist.

If you are ready to be seen and heard so you can influence the decision makers who need and want what you offer contact me at:

Get your free consultation today »

When not pursuing the who, what, why, where, when and how of life, I can be found whirling about the ballroom floor working on my dance steps, mountain hiking in Mexico or learning to conquer my jitters over the deep end of the pool.


At a Glance

Partial video client list

AAB Building Systems Inc.
Arthritis Society
Canadian Diabetes Association
College of Nurses of Ontario
Holy Trinity School
Mothers Against Drunk Driving
Newcourt Credit Group
Ontario College of Physicians & Surgeons of Ontario
Ontario Federation for Cerebral Palsy
Boilermakers of Ontario
Options for Homes
Parklane Landscaping
Rocklyn Academy
St Leonard’s Society of Canada

Senior Producer
CBC Fraser’s Edge
CBC What’s New?
TVO Lifelines
TVO Common Ground

TV News Reporter and Broadcaster
CBC Vancouver
CKVU The Vancouver Show

Feature Writer
South China Morning Post, Hong Kong & London U.K.
Toronto Star
Toronto Home Magazine (luxury home décor)
Our Kids Go to School (private school education)
Comfort Life (health and aging)

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